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McDonald’s Failing to Hoist Sales

May 19, 2013 Leave a comment

big-mac2As the world’s biggest hamburger chain, McDonald’s serves to over 68 million customers daily in over 115 countries. Like every other restaurant or fast food place around the world, the corporate officials McDonalds look to introduce new marketing techniques to draw in more and more customers. Techniques like the Angus 100 percent beef patty and more healthier options like salads and wraps have helped improve McDonald’s image ever since the release of the movie “Super Size Me”. The movie aimed to inform the average customer what you were really eating when eating McDonald’s, and for 30 days, a man named Morgan Spurlock did just that. He consumed McDonald’s for breakfast, lunch, and dinner for 30 days straight to see what would happen to his body. Ever since then, McDonald’s has been looking to revamp their image by incorporating new tactics and ideas. One of latest tactics used by McDonalds was their infamous Dollar Menu. Anything on the menu is within or slightly over the price of a dollar, not including tax. Once other big name corporations got word of this Dollar Menu, they began to create their own. For a while, the Dollar Menu proved to be somewhat successful, but recently things have been changing.

In the past month, reporters have noted that important sales measurement fell 1 percent during this period, threatening to fall even more within the coming months. 1 percent may not seem like a lot, but when you are pulling in over 27 billion dollars annually, it may be more than you think. The Huffington Post stated that “although profit margins declined during the first quarter, McDonald’s noted that it picked off market share in many parts of the world, including the U.S.” For the three months ended March 31, the global sales drop included a 1.2 percent decline in the U.S. It fell 3.3 percent in the region encompassing Asia, the Middle East and Africa, reflecting weakness in Japan and a 4.6 percent drop in China. The company blamed the decline partly on the aftereffects of the recent scare of the chicken supply for KFC. Other fast food restaurants like Wendy’s and Burger King have amped up their marketing and could possibly be a reason why McDonald’s numbers have fallen in such a short amount of time. In order to compete with these rival companies, McDonald’s must make change, because change is good. I feel that the best way for success is to explore all possible options and most of the time, that calls for change. Learning from what change was successful and what wasn’t. Also by learning from what other companies do and what works for them and what doesn’t.

Amcdonalds-vs-burger-kings customers, we look for the restaurant with the cheapest, but best quality food. Most of the time, McDonald’s is at the top of the list when it comes to cheap prices, but falls pretty low when it comes to quality of food. As more and more customers see that McDonald’s prices are being matched by restaurants like Burger King and Chik-fil-a, while having better quality food, customers tend to substitute. According to investopedia, the substitution effect is the idea that as prices rise (or incomes decrease) consumers will replace more expensive items with less costly alternatives. But like I said, if the prices of McDonald’s and their competitor are the same, but one is known for being better quality food, which do you think the customer is going to choose? This effect occurs in our everyday lives and most of the time, we don’t even realize we’re doing it.

Categories: B1, Learning Tags: ,

Promises of the President

February 28, 2013 Leave a comment

Government in the firbarack-obama-hands-portrait-300x280st and second trimesters has been a huge learning step for me. Not only are my eyes so much more open to the political world, but to the world as a whole. Growing up, I never bothered to care about politics, all I knew about the president is he was the man who lived in the White House and the one who always spoke in front of millions of people. Obviously, it is much more than just that.

As our leader, commander, and voice of our nation, the President of the United States holds many grand responsibilities. As part of being our leader, he must promise to uphold these responsibilities in everything he does. Today, they are known as the 10 Modern Presidential Roles. They are simply the roles that the President must commit to, for example, most elect Chief Diplomat as the most important role. The role of Chief Diplomat is a mixture of having people skills and being involved in international relations. Without international alliances, we are simply one against many. In my opinion, the president to play the role of Chief Diplomat the best was President Jimmy Carter. President Carter attempted to create a diplomatic framework for coexistence and cooperation among the nations of the Middle East. From September 5th to September 17th, 1978, Jimmy Carter met with President Anwar al-Sadat and Prime Minister Menachem Begin of Israel to negotiate a peace settlement. The agreement provided that Egypt would not attack Israel. It also set conditions to bring other Middle East nations to the peace table. This would be considered one of the best examples of a president exemplifying the Chief Diplomat role as it would help create peace in the Middle East. Another role the president must play is the Protector of Peace. As Protector of Peace, the president promises comfort and safety to the citizens of the United States. Obviously, the president can’t protect everyone from disaster, but can issue comfort and aid to the families that are affected. Several examples where Barack Obama exhibits this role is after Hurricane Sandy as well as Hurricane Irene. Obama went and visited the affected, doing a great job during and after the storm. Another example is the 2009 oil spill in the gulf. Obama failed to react quick enough after 11 people died, an awful example of Obama showing he acts as the Protector of Peace. Decided as the least important role of the president is Chief of Party. The overall goal of the Democratic Party is to win elections and the president does his best to assure that no matter the position, the democratic party will win. All he must do is help members of his party get elected as he helps prove the positive in his party. This has absolutely no affect on us, as the citizens of the United States, but more on the democratic party as a whole. The New York Daily News posted a great article on the promises Obama made, yet is unsuccessful in accomplishing most of them.

These three roles aren’t necessarily roles that affect us, as the people, but more as us, our government. Because in the end, if our government is affected, then we will indirectly be affected. You can look at the different roles and determine which is most and least important, but in my opinion, the role of being a good leader and leading us in the right direction is the most important role the president must offer. Out of everything we have learned in class, I have found learning about these roles the most entertaining and eye-opening. A big thank you to Mr. Ostroff, for all the time he takes teaching and showing us the rights from wrongs politically.

Categories: A3 Tags: ,

A Country Without Borders

February 22, 2013 3 comments

Illegal Immigration

Illegal immigration has become one of our nation’s biggest and most controversial issues today. Obama’s immigration reform has been almost the same since 2007 comprised of three main parts, “enforcement, legal immigration, and the status of illegal immigration.” Illegal immigrants come to the U.S. simply for freedom and opportunities. Not all countries are fair like the U.S. as many countries keep their citizens poor in order to control them. They have also realized that “all persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the State wherein they reside”(Amendment 14, Section 1).

Several years ago, there were three groups that became seriously involved in the debate on immigration: the people who became angry at the fact that the U.S. had not come in control of their borders, business groups that were bitter at lacking immigration system that did not satisfy labor markets, as well as humanitarian groups who fought on the side of illegal workers affording them a legal status and a way to citizenship.

I find it humorous how each group chooses to pursue their own agenda. What they don’t get is the more these groups take sides, the further and further they get to coming up with a balanced reform that satisfies all three parties. A balanced reform will come through working together and trying to appeal to as many people’s needs and wants as they can. No one group will get everything they ask for and they need to realize that what’s done is done. What we now need to focus on is the future and do whatever we can to help it. America is an awfully large country where there are approximately 256 policemen for every 100,000 people, finding and hunting down an illegal would simply take too much time, and frankly, it’s not worth it. That is why enforcement and security are two of my biggest concerns, because like I said earlier, what’s done is done, and we need to focus on bumping up security and start bringing down the hammer on what is to come. If that means doubling or even tripling the number of border patrol officers on duty, then thats what we will have to do. Oh, you think it’s unnecessary government spending to pay all these extra border patrolmen? The federal government alone made at least $72 billion in improper payments in 2008. At least a fourth of that could have gone to the $9.8 billion that was allotted in 2008. According to the article, “substantial security investments since 2006 have led to a steady decline in illegal border crossings.”

Honestly, I think its ridiculous how we can get to the moon, but can’t keep mexicans and other foreigners from invading our lands. Like the author stated, I believe the key to a successful immigration plan is for the President to be 100% committed. Without a committed President, there is no committed plan, and with no committed plan, more and more immigrants choose to flock to the United States to take our jobs and money. Commitment is a huge part in the process of a successful immigration agenda and in the end will be the deciding factor whether the plan strives or fails. George W. Bush is a prime example of a President that was committed to his immigration plan, sticking with it until the end of his eighth term. In 2006, Bush gave the first ever primetime presidential address on immigration and then proposed a five-part plan to reform the immigration system. A plan that is much clearer and much more agreeable than Obama’s.

The article talks about Obama saying “has more time and a greater ability to get things done. But, as he appeared to recognize in the State of the Union, this will require him to promote the core objectives of each major interest group, going beyond campaign-style events aimed at his base.” Like I said earlier, in order to reach a final agreement, Obama must appeal to every group. I’m not saying that he must incorporate every part of every group’s plan in his reform, but to incorporate pieces of each to where the three groups can agree and create that balanced reform that our country and its government has strived to reach.

This particular topic relates back to our class of Government in the way that Obama plays as Chief of State. The role of the Chief of State is significant in the fact that Obama is considered the representative for the people, in which he leads the country in the way the people want it to go. He also acts as the leader of our country and makes the decisions necessary for our nation to strive. For that, he is making a balanced reform that satisfies all groups of people. It’s simple. Commitment, security, and enforcement are, in my opinion, the three keys to a successful immigration reform.

 

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