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E!lections in the Media

May 16, 2012 Leave a comment

We live in a media saturated environment where news and entertainment surround us daily on our Televisions, computers and cell phones.  A campaign commercial is a time when candidates have complete control over their image. These ads can lead a voter to emotional reactions, inspiring support for a candidate or may even raise doubts about an opponent.  The campaign process is becoming more complex and sophisticated with every single election. Unfortunately, the candidate with the most money tends to have the most favorable ad. Elections are also becoming more expensive; candidates must have contributions in order for them to “keep up” with society.   There is no question that money plays an impactful roll on the candidate’s campaign.

Campaigns today are way more influenced and are about the individual candidate and less about the political party.  Many people are affected by government policies, including large corporations.  This causes the companies to have an incentive to invest loads of money in politicians.  It is a necessity for them to make large campaign contributions, in favor of that candidate.   In the end, these contributions will help sway the election by the publicity that is exposed, on TV and other form of media.  The more money a candidate can raise will increase his popularity which is what gives him the ability to win an election. 

Unfortunately, voters refuse to take the time to get to know the candidate and his motives.  Voters look solely at the 30 second to 1 minute commercial shown briefly on TV, and choose that candidate based on the way he or she looks, how they interact with their family and potential voters.   They fail to pay attention their ideas and motives for bettering our country.   They tend to pay more attention to their personal lives. A great example of this was the Obama election in 2008. He went to a bowling alley and bowled with average citizens.  This event was televised seen and had an immense impact on the people of the U.S.  If voters feel like they can relate to the candidate then they have a feeling of reassurance; they will feel like the candidate they voted for is simply an “average Joe.” The negative side of this is that if a candidate were to say something on the media by accident or brining someone else down, that mistake can brand them permanently, leading them to their decline.

Ultimately, the candidate must have a plan of strategy that maximizes his or her chance of winning. In order to be successful in this, the candidate must be visible. They must have a message that relates to the people and have an overall winning strategy.  It’s vital that the candidate have a positive image in the media.  


Twitter, Facebook, You tube, Oh my!

April 26, 2012 2 comments

For a term that was foreign 10 years ago, Social Media has had an immense impact on the political world and everyday news. Social media is a two-way street that gives one the ability to communicate about what can be read and seen. The technology behind Facebook, Twitter, Yahoo and other various news sites has allowed many people who may have been ill-informed before, to be become active in current happenings. It is also another way to compare one source of printed media with other sources throughout the country.  Through the invention of Social media, the ability to express ones thoughts and ideas can now be accessed much quicker. Citizens can now engage in the issues that are of high importance to them;they are able to share certain ideas and connect with those who have similar views.  Social media has the ability to open people’s eyes, especially for those who may not be as involved in the news, politics, or social networking. It shows them an accessible way to involved and be fresh on current events, as well as getting aquainted with the democratic process. Social media is becoming known as a new approach to politics, government and worldwide news.

  In politics, Social Media has become very important for campaign advertising, news coverage, and even soliciting campaign contributions.  One example where a major change occurred due to the effects of  social media was when the Susan G. Komen foundation was forced to reverse their course on Planned Parenthood, shortly after a public outpour of their decision to quit funding their organization. This past January millions of people signed online petitions and contacted members of Congress, protesting to pass poor legislation on online piracy. Due to these factors,  Lawmakers were forced to withdraw the bills. Another more recent example of a social media out pour is the Trayvon Martin case.  Many citizens were bothered by this 17 year-olds death but, what was anyone going to do about it? As soon as this innocent boys shooting made headlines, people all over the U.S. were in shock.  Online protests and pettions against Zimmerman, Trayvons killer. The protests began on began the morning after his shooting on a fairly new website, People began sharing petitions on their twitter page and in just one day, the amount of signatures went from 75 to over 75,000, currently having 479,000. These examples clearly show that in order for our democratic system to remain stable, citizens must believe they have the ability to influence the outcome of the government’s activity.

Having the opportunity to blog on political and current subjects has helped me keep in contact with what is happening in our world on a day-to-day basis.  My opinions have been completely altered in certain situations because I am much better at being able to see different viewpoints.  The way our class has been set up has really helped my understanding of the entire political system, along with news papers, magazines, politcal newspappers and even blogs. These varities of social media have broadened my views about the government and all that it really does.

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