Recently in America, there have been a lot of talks in same sex marriage in the United States, especially with President Barack Obama being on the fence for several weeks on whether to support or stand against gay marriage. According to the Huffington Post, “In the final days before the vote, members of President Barack Obama’s cabinet expressed support for gay marriage.” While Clinton has the same view on the amendment, “and former President Bill Clinton recorded phone messages urging voters to oppose the amendment.” Tuesday, May 15th, North Carolina passed Amendment 1: banning same-sex marriage in the state, although President Obama was backing gay marriage. With President Obama on the fence of this very heated topic for so long, and then finally coming to a decision to support gay marriage, it leaves many citizens in the United States frustrated with the President. The citizens feel that if President Obama had a choice made earlier, it could have possibly changed the outcome in the decision to pass Amendment 1 in North Carolina.
I am a supporter of pro-choice, when coming to gay marriage. Everybody in the United States has a choice on whom they want to marry, but they do not have a choice on what gender they want to marry. This, in my opinion, is a diluted form of countries that force marriages upon children without choice. Will our country come down to this in similarity, where our citizens are told who they can and can’t marry; whether it be off the same gender, or of the opposite?
(Photo By: The Living Room Candidate)
This year in government we had learned about post campaign commercials and advertisements. I learned mainly that it’s a great and genius way to either promote or de-promote your opponent on a widely seen source, such as the Internet or cable TV. The negative campaign ads, although often unnecessary, are a strong and convenient way to expose your enemy of a flaw they posses: either unknown or looked over. Campaign advertisements are a great way of trying to change the public’s opinion they obtain currently.
In this unit I learned that the creators of the campaign ads try to play with the viewer’s emotions, especially in the commercial advertisements such as the, “We Will Bury You” (Goldwater, 1964). This advertisement features an elementary school class, reciting the Pledge of Allegiance, with small breaks that break to a country threatening the children of the United States. The author really uses Pathos in this campaign ad, feeling towards those who feel strongly for the youth of our country. This type of campaigning is extremely useful to grab the attention of a certain type of personality, associated with sensitivity, or a love for children.
I believe that learning about campaign ads is very important as to understanding the election process as a whole. It is essential in promoting yourself or exposing your enemy, it is also utmost essential to apply your campaign ads in all directions, to reach a broad audience, thus giving you a better chance to win over those votes. You can take a candidates campaign ads and acquire intelligence about our future leader of our country.