Home > B2 > Just Another Campaign Strategy?

Just Another Campaign Strategy?

Same sex marriage is one of the most controversial issues in society today. On May 8, 2012 North Carolina was the latest state to ban same sex marriage. The following day, President Obama openly admitted to his support of same sex marriage.   This announcement has caused many people to question the authenticity of his stance.  With the next presidential election just months away, is it possible Obama suddenly supports same sex marriage in order to appeal to a wider variety of voters?  It is openly known that Obama’s opponent, Mitt Romney, strongly supports marriage between one man and one woman, and so it is possible Obama’s sudden support of same sex marriage could be focused on gaining votes.  With the possibility of a close presidential election, Obama’s announcement could be the deciding factor between a Democrat or a Republican in the White House.


In government this trimester, we have studied different strategies presidential candidates use to attract voters.  Many presidential candidates gain the attention of their voters through campaign commercials.  These commercials are often geared toward gaining the attraction of younger voters.  Just as campaign commercials are aimed at attracting votes of the younger generations, Obama’s support could be geared toward attracting the support of the Lesbian Gay Bisexual Or Transvestite (LGBT) members of The United States.  According to a poll taken by CBS, roughly thirty eight percent of the population believes that same sex marriage should be legalized.  Although this is not a large percent, these are votes Romney will certainly not pick up in the presidential election.  Generally Democrats identify themselves as supporters of same

sex marriage while Republicans typically do not support this belief.  Since Obama most likely has the support of the Democratic candidates, and Romney the support of the Republicans, this announcement is focused more toward gaining members of the Independent party.

It is also entirely possibly that President Obama’s announcement will not affect his reelection campaign at all.  In an ABC interview, President Obama openly admitted that his support of gay marriage might hurt his reelection campaign.   According to US Today, sixty percent of people agree that President Obama’s support of single sex marriage will not affect his reelection campaign.  Out of the forty percent that said it would affect their votes, twenty six percent agreed that Obama’s support of same sex marriage would make them less likely to vote for him in November. Although  Obama’s motives for announcing his support of same sex marriage may never be known, it will be interesting to see what the outcome leads to.

  1. govmollya
    May 16, 2012 at 9:51 am

    I like what you have so say. It sounds like you know what you’re talking about and it was smart to research percentages to further your point. I’m pro same-sex marriage, so Obama has my vote, but what do you think? Are you all for gay marriage? If so, will it change your mind at all on who to vote (if you were planning on voting republican before)?

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