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Campaign Ads: Useful?


(Photo By: The Living Room Candidate)

This year in government we had learned about post campaign commercials and advertisements. I learned mainly that it’s a great and genius way to either promote or de-promote your opponent on a widely seen source, such as the Internet or cable TV. The negative campaign ads, although often unnecessary, are a strong and convenient way to expose your enemy of a flaw they posses: either unknown or looked over. Campaign advertisements are a great way of trying to change the public’s opinion they obtain currently.

In this unit I learned that the creators of the campaign ads try to play with the viewer’s emotions, especially in the commercial advertisements such as the, “We Will Bury You” (Goldwater, 1964). This advertisement features an elementary school class, reciting the Pledge of Allegiance, with small breaks that break to a country threatening the children of the United States. The author really uses Pathos in this campaign ad, feeling towards those who feel strongly for the youth of our country. This type of campaigning is extremely useful to grab the attention of a certain type of personality, associated with sensitivity, or a love for children.

I believe that learning about campaign ads is very important as to understanding the election process as a whole. It is essential in promoting yourself or exposing your enemy, it is also utmost essential to apply your campaign ads in all directions, to reach a broad audience, thus giving you a better chance to win over those votes. You can take a candidates campaign ads and acquire intelligence about our future leader of our country.

  1. kmcguire3
    May 2, 2012 at 9:41 am

    Great job Anthony! There are a few small changes I would make to better your work. First, in your example regarding the elementary school class advertisement, your connection from children to grabbing attention is very short and could use some more explaining to fully parallel the children and emotional persuasive techniques to your argument. Second, you could add a few more examples, preferably different forms of persuasion, (think back to english, ethos, pathos, logos) like logic and love. This would help prove that there are many ways to grab the attention of the audience. Good job though your example is very good!

  2. nizzard1
    May 2, 2012 at 9:57 am

    Your blog post has lots of good insite into the ways that campaign commercials are used in presidential campaigns. I would recommend more examples of campaign commercials that follow the trend of “We Will Bury You.” Also i think that going into a deeper detail about each section of the ad you used as an example would help. Finally describing the way each scene effects the listener would also give more examples if you could not find campaign commercials themselves.

  3. mmailliard
    May 2, 2012 at 10:09 am

    Awesome job Anthony! There are a few things though that can make your post even better! I think throughout your post, you need to give more examples. Secondly, I think you should move your picture to the middle of your post because it will create more eye appeal. Lastly, I would really add another body paragraph with another topic that supports your thesis. All in all, great job!

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