Home > A1, Learning > The Influential Campaign Ad

The Influential Campaign Ad

In the past trimester of government we have gone through many interesting and controversial topics, and one of my favorite was the Campaign Advertisements. These advertisements had a lot to do with many factors, some are to be appealing and have the persuasion power over the potential voter watching. These ads can also be in various different types like videos, posters, and television. Within these types of advertisement they are put on display, throughout the online media and many paper ads. The social media is one of the most influential ways to persuade and enhance a candidate, and the campaign committees try to use this to help their potential presidency.


This famous slogan ad by our current President Barack Obama, “Change”, is a very famous piece of campaign artwork. This advertisement has a lot of key things that made it so special the colors, slogan, and abstract view. These are all key factors that effect and enhance the ad as a whole. It was used in various different Social Media websites and was created by the followers of Obama. This Advertisement shows how powerful these can be to help the candidates, and to have persuaded the voters in their way.

The ways that we discussed in class to make a campaign videos influential have to do with various ways to place the viewer.  In various video advertisements the music used in the background usually relates to the message and wraps the video to succeed as a whole. The messages that the campaigners are trying to put out are there central ideas, or they use these to show how they are better than the opponents their running against. http://www.youtube.com/watch?v=1yq0tMYPDJQ&feature=related

The recent elections have created more accessibility for their Advertisements, and within these recent ads the topics that are main issues is usually what they will be about. In the website, livingroomcandidate.org/commercials/2008, “John McCain’s ads were mainly about Barack Obama. Following the pattern of the 2004 election, the Republican campaign used its ads to define the Democratic candidate. In addition to attempting to portray Obama as a liberal Democrat who favors tax increases, the ads also tried to suggest that he is a celebrity who isn’t ready to lead.” This quote shows how in the previous elections how they can spend all of their money to knock off the competition, as well as making themselves sound better. THe candidates will sometimes create a video that is only a “rip” on the opposing candidate of their race.  These advertisements are all used to enhance their chances and to persuade the voters in their direction.


  1. 18travis
    May 1, 2012 at 7:29 am

    I like how your title isn’t just Campaign Commercials, you decided to change it up and not make it like everyone else’s. I think that your visual might be a little more ascetically pleasing if you put the picture centered where it is or centered at the beginning. You should make the we site at the bottom into a hyperlink but i like the website, and would suggest adding some citations to avoid plagiarism. The second to last sentence in the first paragraph I would delete one of the in’s. I like how in the second paragraph you use an example from our current President but i feel like the second part of the paragraph doesn’t relate and would consider separating it into two paragraphs.

  2. lukeh13
    May 1, 2012 at 7:30 am

    Hello Q, your paper has some very interesting points. I would like to suggest though, that you should read your paper aloud. The first paragraph has a few choppy sentences that can be confusing. I do think you could go into more depth in what makes a commercial good and what makes it not so effective.

  3. May 1, 2012 at 7:45 am

    Q, id agree with Luke and say just to change a couple things in your beginning sentences. I also think that if you add more to your second paragraph and go into more details it would give the reader a better idea. Maybe go into the central ideas that are used against other campaigners?

  1. June 29, 2012 at 7:21 pm

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