Home > B1, Learning > What Really is the Key to a Successful Campaign?

What Really is the Key to a Successful Campaign?

Throughout my time in Government & Economics at Parish, I have had the honor of delving into the operations of our government in America. I have learned so much about how our government functions and I have a much greater appreciation for government then I ever thought I would.  We were told at the beginning of the second trimester that we needed to become acquainted with our government in order to grow and become conscientious citizens. One of our activities in class that has helped me grow into a more assiduous citizen was the Campaign Commercials activity during our elections unit.

In this day and age, we live in a world solely based on technology. Campaign commercials and other forms of media and technology have always been a vital component during the election process, and are even more essential today. Campaign commercials can simply make or break a candidate’s vocation. Persuasion and music are two fundamental components that can aid in making a campaign commercial successful.

Picture from Jennings Social Media

Persuasion is to induce a belief by appealing to reason or understanding. Another form of persuasion is directly attacking the opponent. Campaign commercials are the candidate’s attempt at swaying the opinions of the general public in order to gain both support and votes. In Al Gore’s “Accountability” commercial from 2000, the issue projected throughout the ad is increasing the number of teachers in schools. The main idea of the ad is visibly evident. The central issue is projected clearly, while the importance of the issue, smaller class sizes and more interaction between students and teachers, is stressed systematically throughout. In Nixon’s “McGovern Defense” commercial from 1972, Nixon demonstrates and discusses very methodically, every single flaw of the McGovern Defense Plan.  This form of persuasion, of attacking the opponent, is a brilliant way of gaining support. Persuasion is probably the most important tactic in creating a successful campaign commercial.

Equally as important as persuasion, is the use of music throughout a commercial. In Reagan’s Prouder, Stronger, Better” commercial, the first thing I notice is the music in the background. The music in this commercial evokes a sense of hope and a sense of pride in America. By creating music that creates emotional sentiment, the audience is instinctively drawn. Senator McCain’s “Ambition” commercial from 2008 provokes a different kind of emotion from the music. The music in this commercial evokes a sense of fear and worry in Obama’s plans and ideas. This kind of emotional effect is equally as commanding when used appropriately.

As demonstrated above, the different motives within campaign commercials all have the same intention in mind – to accumulate as many votes as possible. Successful campaign commercials are the ones that sway the general public and gather the most votes. This activity has really helped me understand how important campaign commercials are to the election process.


Picture:  http://www.jenningssocialmedia.com/blogged/social-networking-friends-politics-facebook-ads-work-political-candidates-favor/attachment/social-media-political-260/

  1. aescobar2
    May 2, 2012 at 10:02 am

    Great article! I just believe the only place you could improve on is the intro paragraph, it is a little vague on your topic and doesn’t give too much information pertaining to the rest of the article. Great job over all though!

  2. kmcguire3
    May 2, 2012 at 10:05 am

    GREAT JOB MADDI! I have a few small changes I would make to better your work. First, you say “Persuasion is to induce a belief by appealing to reason or understanding,” in your first paragraph. I challenge you to see if there are any other appeals, like emotion. Many campaign adds use emotions to persuade readers, so maybe you could add one more way. Also, one of your examples describes “attacking” the opponent, but in your topic sentence this persuasive technique is never mentioned. Maybe you could add “attacking opponents” to your topic sentence (paragraph 3). Other than those two small corrections fantastic job!!!

  3. nizzard1
    May 2, 2012 at 10:19 am

    I really enjoyed your blog post Maddi! The only confusion I came across was in the first paragraph and transition to the second. When searching for a thesis to better understand the path in which your reflection was following I was not able to find it. Also I think that a smoother transition between first and second paragraph would be helpful. An example of this transition would be a description of the activity that we did that day that you are referencing. Other than that good job!

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