Home > A3, Learning > A Race for Votes or a Race for resources?

A Race for Votes or a Race for resources?

An interesting thing that I have learned in government this trimester is how much work goes into a political race, but what caught my attention even more was how much time a candidate and his or her team spend on trying to accumulate resources.  I have learned that the major resources that candidates go for is money, advertisements, Internet traffic, endorsements, volunteers and support from notable people.  These resources will eventually win equate to votes in the election.  There are way too many people in the United States for a candidate to reach out to by him or herself and win their vote.  As technology improves more and more candidates are gaining more resources at their disposal.

All of these resources are all centered around Candidates getting their image and beliefs out to the public.  TV ads are very expensive but are also very effective because they can display all of their policies and have images to help sway voters.  Candidates also go for “free” advertisements on the Internet and by famous people or companies.  Even though the Internet is free candidates spend thousands on good-looking websites, but the free aspect comes from social media buzz.  Social media buzz can also be categorized as volunteers, because individuals create this by making facebook pages, amateur youtube videos and show support for their candidate on blogs.  I’ve come to learn that although it seems like these social media buzzes are random and spontaneous; they are actually carefully planned by candidates in order to get free advertising.  An example of this is when, “Mitt Romney stuck out his hand and challenged Rick Perry to a $10,000 bet at a Republican presidential debate Saturday night, prompting Perry to decline because he is not in the betting business.”  Romney did this because he knew that such an unorthodox thing to do at a debate would raise a lot of talk in the news and on the web.  His hope was to get people talking about how certain he is on his facts, but the majority of the Internet talk shifted towards how “snobby” it was of him to throw around such big amounts of money.  This is the gamble candidates take when they attempt to create free advertising through the Internet, but if successful it can have a huge payoff.

After the initial projects we did on political campaigning sparked my interest, we started on a bigger project of working on a mock campaign team.  In doing this I have learned the importance of appearance.  Our main strategy is to make everything as eye catching and unique as possible in order to stand out.  On a much smaller scale we are have the same though process as political candidates.  By making that $10,000 bet, weather it created negative or positive media for Mitt Romney, it allowed him to stand out.  Without his big gamble I would not have mentioned him in my post and he would not of received the free advertising on my behalf weather I support him or not.

Click here to keep track of who’s on top money wise

  1. rccole05
    May 1, 2012 at 9:56 am

    Very interesting post, Jack. I agree that candidates utilize technology today to do many different things. For me, I feel like as technology changes, the way candidates go about their campaigns change as well. I would maybe go through and check for grammar and little stuff, but overall a good post.

  2. juliewheeler15
    May 1, 2012 at 10:11 am

    Very good post Jack! I thought that it was very interesting. Everything was great but if I were you I would have added more hyperlinks to some words because there are some great websites that go into more details about all the ways technology is used for campaining. Great post though!!

  3. May 5, 2012 at 4:26 pm

    Nice effort!

    … just curious: is the cause-and-effect relationship so clear-cut as you suggest when you write that “resources will eventually equate to votes in the election??” For me, that statement might go a bit too far – maybe better to say that having resources gives candidates some inherent advantages in campaigns… maybe it’s no guarantee, though? Idk, your comment made me think…

    I like your point about candidates working to attract “free media” attention… and I think you are right to point out that sometimes this effort can backfire because we have a free, independent press! I wonder you could extend your idea to social media as a way for candidates to go around the press to deliver their message for free to mass audiences – IF their online footprints are “eye catching and unique as possible in order to stand.”

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