Reflection Campaign Commercial
In Government class for the third trimester I believe that one of the most interesting and useful things that we have done were the campaign commercials. We began by looking at multiple commercials from many viewpoints such as persuasion, cinematic style, emotion and factual claims from some of the earliest videos in the 1960 elections to the most recent in 2012. After viewing all of these videos we began to break them down as a group looking and critiquing each one with the four topics in mind. During this process we were really able to see what a poor and non-persuasive video was to a video that made all of us really come towards the computer screen and pay closer attention as to what they were saying and doing.
An example of a very poor campaign commercial was this video http://www.livingroomcandidate.org/commercials/1972/voting-booth. My group thought that is was an example of a poor video because there wasn’t emotion or persuasion in it at all. An example of a very well done campaign video would be this video http://www.youtube.com/watch?v=VIA5aszzA18. My group thought that this was an example of a very well done video because not only did it persuade the audience but it also grabbed the viewer’s attention with real life issues and meaning topics.
After that we began to see and realize all of the strategy that comes into play with a presidential video and the tactics they use. It could be from the simplest thing such as the camera angle or clothing to the word choice and gestures that grab someone’s attention and really make it a successful and persuasive video. My group thoroughly enjoyed and learned the most from the video’s that had something we could easily relate to and a visual that either made us laugh or wonder about. I believe that the best video’s had these qualities to them and that this project helped me not only understand what goes into campaign commercials but also what they do to grab our attention.