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Reflection Campaign Commercial

In Government class for the third trimester I believe that one of the most interesting and useful things that we have done were the campaign commercials. We began by looking at multiple commercials from many viewpoints such as persuasion, cinematic style, emotion and factual claims from some of the earliest videos in the 1960 elections to the most recent in 2012. After viewing all of these videos we began to break them down as a group looking and critiquing each one with the four topics in mind. During this process we were really able to see what a poor and non-persuasive video was to a video that made all of us really come towards the computer screen and pay closer attention as to what they were saying and doing.

An example of a very poor campaign commercial was this video http://www.livingroomcandidate.org/commercials/1972/voting-booth. My group thought that is was an example of a poor video because there wasn’t emotion or persuasion in it at all. An example of a very well done campaign video would be this video http://www.youtube.com/watch?v=VIA5aszzA18. My group thought that this was an example of a very well done video because not only did it persuade the audience but it also grabbed the viewer’s attention with real life issues and meaning topics.

After that we began to see and realize all of the strategy that comes into play with a presidential video and the tactics they use. It could be from the simplest thing such as the camera angle or clothing to the word choice and gestures that grab someone’s attention and really make it a successful and persuasive video.  My group thoroughly enjoyed and learned the most from the video’s that had something we could easily relate to and a visual that either made us laugh or wonder about. I believe that the best video’s had these qualities to them and that this project helped me not only understand what goes into campaign commercials but also what they do to grab our attention.

-Colton U

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  1. Arlee Bird
    April 24, 2012 at 8:38 am

    No doubt that Obama had a slick promotional campaign behind him and continues to do so. This administration has hoodwinked millions and slick advertising will continue to dupe millions of gullible Americans–but many Americans will fall for anything they see on TV and think it looks or sounds good. Does past experience account for anything to those who live under delusions and illusions?

    Lee
    An A to Z Co-Host
    Tossing It Out

  2. lukeh13
    May 1, 2012 at 7:43 am

    Hello Colton, your paper was very good and I just have a few things I might look to change up. First off you should probably seperate the paper into paragraphs. Another might be to use some visual aids to draw more attention to your writing. Other than that it looks good. I like how you gave two examples of a effective and ineffective commercial. Great job scholar.

  3. 18travis
    May 1, 2012 at 7:44 am

    I feel that if you separate the reflection into different paragraphs then it will make the whole thing more effective. I also think that adding a picture will grab the viewers attention. I like how you don’t just say how the video is good but you put a hyperlink to the video in. I think that the last sentence should be edited to make more sense and leave a bigger impact.

  4. govq20
    May 1, 2012 at 7:47 am

    The concept of your reflection had very good ideas, and key links that support your ideas within. You should separate your paper in to smaller multiple paragraphs as well as adding a picture, or some type of media. Some of the spots to break it up could be the beginning until “in mind.” Then after you discuss our groups thoughts you should separate the following thoughts into your conclusion. Overall it had good ideas, and just needs some rubric touch-up.

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