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Campaign Commercials

In Government this trimester we have been studying the election process. I have learned that a main part of the election process is their campaign commercials. The candidates use these commercials in order to gain support for their campaign in ways of winning your votes and raising money to continue their campaign effort. I learned that they use these commercials to show the voters what their viewpoints because its impossible for them to visit in some cases every state but definitely every city. Candidates also make commercials that attack the viewpoints of their opponents to try and make them look like a better option. This is their way of getting the message of their concerns out to the voters without going directly to them. I learned while doing this section of Government that you can’t always believe the facts that have been put into the commercial. I found out that you have to look and see if they give you sources for the information and if that source is a reliable source to trust.

While doing this section i also learned that when making the commercials they think about how the add will be emotionally and try to use the emotion to persuade you to vote for that candidate. The candidates obviously use persuasiveness in their commercials but I found out after looked closer into them that some do a much better job than others. I also learn in doing this section that they use many different cinematic styles to get across their point. They use not only videos of the candidate and other things but also moving and still images, and music depending on the feel that they are trying to give to the audience.

I feel that studying this section was a very important to our study of government this year. As kids that are ineligible to vote we still have been exposed to the commercials every year. Even though we haven’t been able to vote in the election we have payed attention to the emotion, persuasiveness, and cinematic styles that have been present. We however haven’t know that the fact that have been presented during them haven’t always been the most truthful facts. While studying this section we also learned how using different cinematic techniques can change the emotion and even the audience that it’s directed at. I feel that this section was important because we are exposed to these commercials every time we turn on the tv and we could see the candidate in person maybe one time, but in debates more but never as much as their commercials.

You can view some campaign commercials here: http://pcl.stanford.edu/campaigns/2012/

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  1. May 1, 2012 at 7:31 am

    I really enjoyed your reflections and feel the same way about a lot of things you have said. I think to help your reflection you need to add an example video that show the quality’s you are talking about such as cinematic techniques. I think by doing this it will really help your reflection and make it even more interesting.

  2. lukeh13
    May 1, 2012 at 7:37 am

    Hello Travis, I really enjoyed reading your well thought out and interesting paper. The writing was very well and the paragraph order was money. My only suggestion to you is maybe adding a paragraph of how a campaign commerical can fail or be ineffective.

  3. govq20
    May 1, 2012 at 7:51 am

    I think your reflection was well written, and had many of the same views as I would have. Your links an train of thought was very good, and had great ideas. Since you talk about the quality i think you should add a potential link to a video that shows your ideas. Like lukeh13 said above, maybe a campaign paragraph about the ineffective ones would be pleasant to read.

  4. mercedezs12
    May 1, 2012 at 9:36 am

    There are just a few typos in your blog, you might want to re read it and make a few changes.

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